Program 01
The 5 Star Jurisprudentiae Doctorem Pro Populo (JD) Campaign
After getting business cards and a website, The 5 Star JD should be a firm’s top caseload maintenance and growth priority. The 5 Star JD Campaign enables attorneys to share their knowledge of the law with the public, providing a strategy and production team to create specific, topical, and manageable text blogs and video segments. NewlingCo LLC distributes and promotes them across multiple media channels to drive case leads to the attorney with minimal effort, time, and money spent on the attorney’s behalf.
How does it work? The 5 Star team helps the attorney publish consistently, without intruding on practice time. A 30-to-60 minute commitment per week, an outline, not a finished article, is all the firm needs to provide. The 5 Star team writes the post, screens it for plagiarism, optimizes it for search algorithms, and on approval publishes it to The 5 Star Attorney Blog with a call-to-action reply form and high-authority backlinks pointing to the firm’s website.
After the written post, a video interview is scheduled, in office or on location, where the attorney is asked questions about the article. The 5 Star team edits and, on approval, distributes the video to The 5 Star Attorney Vlog, YouTube, and additional social channels.
Optimized to produce. The 5 Star team performs search engine optimization and active promotion to push both the written and video blog, neutralizing the algorithmic penalties (plagiarism, keyword, citation conflicts) that suppress most law-firm content.
